What we do

Our content process works. Not only do we follow inbound marketing best practices but we also add our own special twist.

Using a variety of tools – and lots of experience – we pinpoint the topics that are most relevant to your prospects.

Then we create compelling content.

Then measure and refine.

Then do it all over again.

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Content Strategy

Strategy is all about focus – answering the hard questions and making the all-important strategic choices.

We offer the outside-in perspective, research and expertise that helps you zero in on the right content strategy.

  • Goal setting/ KPIs
  • Situation analysis – What exists today?
  • Buyer persona development
  • Competitive review/ research
  • Keyword + SEO analysis
  • Positioning
  • Topic forecasting
  • Content calendar
  • Tactical recommendations – what’s right for you?
  • Performance analysis
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Content Creation & Management

  • Blogs & Social
  • E-books
  • Infographics
  • Videos
  • White papers
  • PowerPoint presentations
  • Slideshare
  • Sales support tools
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Search Engine Optimization

  • Topic forecasting
  • Keyword research
  • Web page analysis
  • SEO-optimized  writing
  • Optimization
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Social Media

  • Target market analysis
  • Strategy
  • Social listening
  • Social content
  • Measurement and refinement
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Branding

  • Brand promise
  • Brand manifesto
  • Visual identity
  • Naming
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Public Relations

  • Announcements
  • Media relations
  • Influencer outreach
  • Industry-specific opportunities
  • Internal communication
  • News tracking
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Thought Leadership

  • Competitive analysis
  • Zoom lens benchmark
  • Action plan
  • Content creation
  • Measurement
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Loyalty

  • Cross-channel assessment
  • Strategy & best practices
  • Program design
  • Program execution
  • Measurement

Buyers’ Journey

We can help you deliver content services throughout the entire buyer’s journey.

Attract ›

Ebooks

Blogging

Social

PPC campaign management

Public relations

Brand focus

Convert ›

Email marketing

Lead nurturing

Conversion path building

Database management & segmentation

Testimonials

Offers

Measurement

Close ›

Checklists, playbooks, comparisons

CRM

Email marketing

Multi-channel engagement

Marketing automation

Closed-loop reporting

Delight ›

Loyalty/ retention

Problem recovery

Ongoing communication

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