B2B lead generation today

Why content marketing is your most powerful tool

Are you getting the leads your business needs to thrive?

Are you turning those leads into customers?

Are your customers transforming into evangelists?

If your answer is ‘no’, perhaps it’s time to zoom in on your content. 

After all, your online content is the face that you show the world. It’s what your prospects see during the first 70% of their buying journey – before they’re ready to reach out to vendors.

Your content is what differentiates you from everyone else.

Consider these quick facts:

  • 90% of C-level executives never respond to e-blasts or cold calls 90% 90%
  • 95% of people skip TV ads 95% 95%
  • 98% unsubscribe from email 98% 98%
  • 53% of direct mail is never opened 53% 53%
  • 60 – 70% of B2B content is never consumed by the intended target audience 70% 70%

So how do you gain qualified leads?

Use your content as a magnet to attract prospects and turn them into customers.

Not any old content

Your content has to stand out – after all, you’re competing with billions of messages.

It has to help you connect, truly connect, with the right people.

It needs to be as unique and valuable as your services. And it needs to deliver real value to the people consuming it.

Why Zoom Content

We create serious content for serious companies. We’re not a content factory, farm or one-size-fits-all operation. We help you create a unique, sustainable strategy – and we bring the thinking, creativity, resources and energy needed to turn that strategy into results.

Zoom only employs experienced professionals so you get the right advice and the right content, every time.

What we do

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Content Strategy
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Content Creation
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Search Engine Optimization
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Social Media
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Public Relations
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Thought leadership

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Zoom Consulting + Content

We specialize in B2B Content Marketing – from A to Z, from creation to measurement. We’re especially good at taking complex information and turning it into content that connects. In addition to Content Marketing, we offer branding and strategy services.